Design & Branding

mini strategy session
3 design directions
logo & logo variations
color palette
illustration / pattern
font pairings
mini brand guidelines
5 social media posts (for Canva)
final files
Step 1: Exploration & Planning
Before starting the design process, I will send you a brand questionnaire to gather necessary information about your brand. We will also schedule a mini strategy call to discuss any additional details.
Step 2: Refinement & Completion
Once we have a clear direction, I will create 3 mood boards that explore possible design directions based on the mini strategy. Once you select a design direction, I will start designing, creating 1 design concept that considers all the visual elements needed for your brand. We will then review and make any necessary refinements, although this step is often unnecessary based on my experience with clients. Once the design is complete, I will create a mini style guide and provide the final files.
Up to 3 weeks
$1,300

simple strategy session
design direction
logo & logo variations
color palette
illustration / pattern
font system
brand photo curation
deliverables*
in depth brand guidelines
5 social media toolkit (for Canva)
final files
First, we'll have a brief strategy call to discuss your brand and its unique features that set it apart from competitors. Based on this conversation, I'll create a strategy overview and design direction that explores potential design directions.
Once you choose the design direction, I'll start creating a design concept that considers all necessary visual elements such as the main logo, logo variations, color scheme, font systems, and potential illustrations or patterns.
We'll then review the design and make any necessary refinements through two rounds of revisions, although I've found that my clients often don't require many changes. Finally, I'll prepare a social media toolkit, style guide, and final files.
Up to 6 weeks
$3,000

eDM design
social media templates
advertisements
website banners
print collateral eg brochure, flyer, poster
Let me know what design work you require and I will determine how long a project may take.
$60 per hour

Website Creation

web discovery
sitemap development
layout design
development
mobile optimisation
launch
This package offers a comprehensive web design service, including web discovery, web design, and web development based on Squarespace or Shopify templates.
Once the project is complete, I will assist you in connecting your hosting and domain URL to make your site live. Additionally, I'll provide 14 days of monitoring.
The package includes one layout concept and two rounds of refinement for all design elements. The price also covers design and development of up to 6 pages.
Timeline: 4-6 weeks
Investment:
$2,500
*Additional set up fees required direct to the platforms for set up.

This is a great option for growing businesses as it allows you to tap into the expertise of an experienced professional and divide the workload in a cost-effective manner.
My strategy documents cover a wide range of topics, from paid strategies to organic optimisations and techniques. I'll provide insights into your target audience, offer ideas for competing in your industry, and provide guidance on paid campaign strategies and more.
To begin, we'll conduct a thorough analysis of your marketing needs and goals through a collaborative session. This will involve a comprehensive audit of your current marketing strategies, including actionable ideas and campaigns to improve your marketing efforts.
Timeline: up to 4 weeks
Investment:
$3,500